Keyword cleanup
How to delete tweets by keyword safely
Keyword deletion is useful when you want to clean posts tied to a topic, phrase, campaign, old brand, or hashtag. It also needs careful preview review because words can appear in different contexts.
Start with the smallest useful phrase
Broad words can match posts you did not intend to delete. Start with the most specific phrase, hashtag, or topic you can identify.
If you are cleaning an old event or campaign, combine the keyword with the date range where that topic was active.
Use previews to check context
A keyword match does not always mean the post should be removed. The same word can appear in jokes, replies, quotes, or unrelated conversations.
Review samples before confirming and narrow the filter if the preview contains posts you want to keep.
Use archive cleanup for older keyword matches
Older posts may not appear through recent timeline results. If your keyword cleanup needs to reach years back, archive upload can provide older tweet IDs.
Archive-based keyword cleanup should still be reviewed in smaller batches when the account has a long history.